Brand identity
An identity that survives contact with production.
Brand systems designed to be built, not just presented.
Scroll
Most brand guidelines stop where engineering starts. Ship the identity as tokens, not as a document.
The problem
A beautiful presentation, then a developer picking hex codes out of a PDF. Six months later the product and the brand look like two different companies.
Our approach
We design the identity and deliver it as a working system — type scale, colour tokens, motion rules, components — so the brand is enforced by the code rather than by memory.
- 01Identity built on a construction grid, with real minimum sizes
- 02Colour and type delivered as design tokens
- 03Motion and interaction rules included in the system
- 04Guidelines written for the people who implement them
What this includes
- Brand strategy and positioning
- Naming
- Logo and mark construction
- Colour and typography systems
- Design tokens and component libraries
- Motion guidelines
- Brand guidelines and asset kits
- Launch and rollout support
How this runs.
- 01
Think
What the brand has to mean, and to whom.
- 02
Design
Mark, type, colour and the rules that hold them together.
- 03
Build
Tokens, components and production-ready assets.
- 04
Launch
Rollout across product, site and campaign surfaces.
- 05
Keep alive
Governance as the brand meets new formats.